
What Does Total Innovation Group, Inc. Offer
That Improves My Teams Sales Performance?
Total Innovation Group, Inc. Develops Teams to Become More:
- Customer-centric, focused on the customer's issues and challenges...NOT on the product
- Predictive because the customer decision is driven by their business mission, their resulting HURTS
- Effective in shaping the solution to the customer's hurts and challenges
- Sensitive to de-emphasising feature-functions of product, resisting commoditization of solutions
- Proficient building a simple business case focused on the impact of fixing the customer's HURTS
Market-Based Sales Training
FRAMEWORK

What's Your Customer's Business Mission?
What are their business goals?
How will they attain their goals?

How Do Their PEOPLE, PROCESSES, TECHNOLOGY Align To This Mission?

What Are The Customer's Success Measures That Will Yield Targeted Financial Performance?