The Importance of Sales Training Reinforcement

The financial uncertainty facing many businesses today makes it extremely important for sales managers to find new and innovative ways to get their sales teams to be more productive. Sales training programs are one way to promote increased productivity. However, studies show that most employees forget the majority of what is taught if there is no method used to help ingrain the lessons to memory. After a training session, continuously reinforcing the lessons that were taught is one of the best ways to make sure employees are able to retain the information. With proper reinforcement, through one-on-one coaching, follow-up training and technologic reinforcements, sales teams can master the skills, tools and techniques that can tip the scale in their direction, making them leaders no matter what industry they’re in.

Powerful Training Methods

Before a training session has even started, management should have post-training sessions already organized. Managers should be well versed in sales techniques and should be able to continuously support and coach their employees. This kind of coaching is one of the most powerful ways to get lessons to stick and help employees put into practice what they’ve absorbed. While most sales people only receive about three hours per month of coaching, the Centre for Management and Organizational Effectiveness and Sales Executive Council says that around 35 hours monthly would be ideal for each employee. On top of managerial coaching, sales teams can enhance their skills through follow-up technology-based programs.

Effective Solution

Because many managers are not well versed in coaching techniques and because this takes time they do not have, TIGI offers resources for busy sales managers. Our business management course delves in to the operational and financial aspects of your business, equipping them with the knowledge to be strong leaders in your industry. Course topics include selling your ideas, project development and applied finance, to name a few. Beyond that, TIGI offers focused training programs that are meant to hone the skills of entire sales teams.

TIGI’s Training Programs

Part of the way TIGI helps companies become so successful is through their focused training programs. These programs, reinforced on TIGI’s client specific microsites, allow users to gain specific skill sets that can significantly improve their effectiveness and ultimately, their bottom line. Each program on these microsites includes the educational materials, pre-work and coursework needed to transform your sales team into leaders in the marketplace.

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