Stop Measuring Your Sales Team’s Activity Level

Start Measuring Your Sales Team’s Behavior…
Return on sales investment is what every businessman expects on capital invested and a positive return is desirable. Marketing is an important part of a business. This is what informs the customer base of your product. A sales team therefore is necessary. Their expertise is important as it shows the awareness and state of penetration of your product to the general public. A marketer’s work is to help the customer by reminding him of the product, informing those who were not aware and helping them make the right decision which of course is the choice of your product.

In light of the importance of the sales team, you might feel the need of measuring their activity level and gauge whether they have a positive impact on set investments. Your fear might be you view them as a risk to your establishment never sure whether they will deliver your needed impact to the public. Well, trust to your employees is vital and a need to have qualified and experienced sales team who are well versed with marketing strategies is very important. This is where total commitment comes in.

Challenge to Win Series
If your sales team is not performing up to standards, measuring their activity level is not the only solution. Worse, looking at outcome of sales activity is a waste of time and it also pulls down your sales team morale. Good planning and management of behavior in the sales and account management process is the key. The Total Innovation Group has come up with a program for sales team that is aimed at addressing their challenges head on. It’s called TIGI Challenge to Win^® Series. This program is aimed at initiating an engaging approach when doing sales.

This program will ensure that your sales team is up to task and process oriented. It addresses the challenges your sales team are facing by increasing their consultative expertise. At the end of the program your sales representatives will have a better understanding of how profits are made and an improvement of decision-influencing process. It educates on how business departments work together and informs on how to apply business intelligence towards the customer. Generally, this program equips your sales team with up to date and the best sales tactics that a business in good operational status needs. You will realize a measure of your sales’ team activity level will not be necessary to realize return on sales investment if you adopt this program.

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