Predictive Analytics – Use Data to Predict Your Customers’ Behaviors

As the consumer marketplace is constantly evolving, so is technology – together they have formed a sort of symbiotic relationship, depending on one another to thrive. As a result, you are able to use data to predict your customers’ behaviors for sales purposes in a far more efficient and effective manner than has ever been experienced. Companies can gain greater insight into what their customers want and intend to get, thus allowing them to shape their goals accordingly and to secure an edge over the competition. Though such tools are laden with statistics and hard facts, they can also help you to create a more personalized and productive relationship with your customers.

Why is data important?

Data gathers information from various sources, examining what people are talking about and what they say they are going to do. The data is then weighed against what consumers are actually doing about everything from shopping to the weather. According to the Harvard Business Review, this has allowed companies to glean far more accurate information about their customers because traditional marketing research used to rely on, “unnatural acts, such as surveys, mall-intercept interviews, and focus groups.”

You can use data to predict your customers’ behaviors and do things such as :

• Learn how to influence customers in target markets
• Analyze trends effectively
• Design innovative strategies for reaching customers

What Does this Mean For You?

By learning how to use this kind of technology to your advantage, you have the power to truly influence your customers and provide them with a higher level of service, no matter what industry you’re in. For example, when people perform Google searches on cold symptoms, this information is used to help hospitals predict how quickly they’ll fill up with patients. Retail stores can use the information to tweak their marketing efforts to target specific demographics or to determine a good time for sales events based on weather and other trends.

TIGI Challenge to Win

With the TIGI Challenge to Win program, you can learn how to use data to predict your customers’ behaviors in a way that can help take your business to the next level. With such knowledge about your customers behaviors at the ready, you are better able to satisfy and exceed their expectations. Ultimately, this can mean a more profitable business for you.

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