13 Sales Techniques That Work

The way in which businesses reach customers has drastically changed in recent years.  Those that evolve with technology and take advantage of new sales tools and techniques have the best chances of success.  Changing the way you market your company is important if you are to thrive in this shifting marketplace.  By utilizing proven techniques, your company can remain healthy and profitable.

13 Proven Sales Techniques

1. Deliver Marketplace Knowledge and Intelligence- Using content marketing, customers are introduced to the expertise you have in your industry.  At the core of content marketing is “relationship marketing”, which can result in higher customer satisfaction, higher conversion rates, pre-qualified leads, lower marketing costs, and lower customer acquisition rates.

2. Dig Into Customer Hurts- What challenges are your customers facing?  Are you turning those hurts and challenges into something that can benefit you or are you letting them hinder your progress?

3. Connect With Them Honestly- Engage your customers and listen to them with sincerity.  This not only builds trust, but allows you to gain valuable insight into their needs.

4. Attend Their Events- Beyond just attending trade shows, go the extra mile and participate in events where your customers will discuss the problems they are facing.

5. Prepare for Meetings- Take the time to ensure you offer your customers an impressive presentation. Prepare well and consider all aspects of how you can connect with them.

6. Motivate Them to Change- Stay on top of motivating your sales team – times of uncertainty creates reluctance. It’s your job to light a fire under them.

7. Listen Carefully- Engage your customers and listen to their needs.  Answer questions they’re interested in rather than the ones you want to tell them about.

8. Demand Professionalism- While creating a friendly rapport with your customers is good, professionalism must come first at all levels, with you, your sales team and your customers.

9. More than Great Sales Tools- Treating your employees with respect and trying to make them happy can go a long way towards ensuring your customers receive the kind of service they deserve.

10. Show Integrity- Offer your customers satisfaction guaranteed service and provide refunds when their needs haven’t been met. File accurate income taxes; this may require the help of an accountant.

11. Differentiate With Excellent Service- Word of mouth advertising is the most powerful way to gain new customers.  You should also provide customer support after sales have transpired.

12. Solicit Feedback- Continuously look for new ways to improve your brand’s reputation. This can include things like making your product or service better, offering different incentives and changing your marketing campaign.

13. Ask For Help- Go the extra mile with your customers.  Give them deals and freebies to keep them coming back to you.

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