
The importance of uncovering their Hurts, qualifying and amplifying, presenting appropriate solutions to those well-developed Hurts, has never been greater.With limited budgets, mixed with the uncertainty and fear of the present economic scenario, asset acquisition proposals are being subjected to scrutiny like never before.
And with the constantly shifting marketplace, coupled with fierce, hungry competitors, it is crucial that you build a culture that will continuously evolve your sales process to attain more productivity... how?
One way, for certain, is know where your customer is heading...by de-focusing on your company Hurts and re-focusing on the Hurts of your customers.