COF

May 10, 2016

MBS Market-Based Selling – Is your sales and marketing team utilizing reform as a sales tool?

Healthcare Reform as a sales tool? Significant changes require innovative response from providers and their suppliers. In the U.S. healthcare market, providers and suppliers are experiencing massive changes in clinical missions, operational efficiency, and financial performance. These changes will continue, and will even accelerate, over the next 5 to 10 […]
July 7, 2015

Vying for Value in 2015 Installment 3

Your margins are squeezed, relationships are strained, and value still seems elusive… you may need a new approach: Today, to win and keep customers, you need to integrate the current and continuing changes in the healthcare marketplace into how you engage with potential customers. Your team needs to accept that […]